Economic Uncertainty Lingers in Third Quarter
Posted by: Diane Capuano
Consumers’ uncertainty and lack of trust in the overall economy continues to hamper a potential recovery for paint and decorating stores. Third-quarter sales results reflect a low level of consumer confidence that has persisted throughout the year.
As a result, sales at independent paint and decorating outlets remain below 2009 levels for the [...]Continue reading
Primerless Paints
‘Can I REALLY skip the priming?’. . . that’s a question a lot of homeowners have about so-called ‘paint + primer’ products. There are several interior and exterior waterborne paints that have self priming properties on the market–including Benjamin Mo…Continue reading
Girls’ Rooms are Pretty Even Beyond Pink
Posted by: Diane Capuano
Room décor for tween and early teen girls isn’t all about pink motifs and fairy-tale princesses anymore, according to research conducted by WallPops, a line of peel-and-stick wall art from Brewster Home Fashions.
WallPops conducted focus groups to determine what types of wall art would appeal to [...]Continue reading
Clients and Remodeling
The backbone of any business is your client. All businesses have the same clients because there are only so many people out there and in essence, we all provide to the same people in some form or another. But for every business, the client takes on a different personality based on their need and what [...]Continue reading
Creative Add-Ons Are a Big Plus for Your Business
Posted by: Diane Capuano
The power of the add-on! It’s conventional wisdom that retailers need to promote add-on sales in order to be successful. That’s why fast-food restaurants also ask customers if they “want fries with that” or if they can super-size their combo.
In the case of paint and decorating stores, add-ons can consist of a [...]Continue reading
The Bathroom in the Home Remix Equation
Remodeling the existing space inside a home has become a very popular method of upgrading our client’s lifestyle. The baby boomers, especially in this economy, have decided that they want better, not bigger and that means improving what they have, not adding to it. The number one desire of most of these clients is what [...]Continue reading