Posted by Diane Capuano
If you want to come face-to-face with more customers, then you need to learn the ins and outs of Facebook. That was the topic of the latest PDRA webinar, called “A Paint & Decorating Retailers’ Cheat Sheet: Five Ways to Make Your Facebook Business Page Rock.”
Beth Trejo of Chatterkick conducted the webinar, providing nuggets of information and practical advice throughout. For instance, did you know that more than 90 percent of retail companies have acquired a customer through Facebook? It’s pretty hard to deny the power of this social media network when retailers are getting those kinds of results.
For those who are a little apprehensive about using social media to market themselves, Trejo suggested thinking of Facebook as a more high-tech version of word-of-mouth advertising. “It’s still relationship marketing,” she said. “It still relies on word of mouth. We’re just moving it online.”
And if you’ve had success with using coupons in the past, you can also put a coupon component into your Facebook marketing. Many retailers have had great success with that. As Trejo observed, “80 percent of people prefer to get coupons, promos and discounts from brands in social media.”
Fortunately, for paint and decorating retailers, Facebook and other social media platforms are right in the “sweet spot” of their key demographic. Trejo reported that 55 percent of Americans in the 45-to-54-year-old age bracket have a social media profile. This may give retailers pause to think—not only about who they are reaching if they use social media sites such as Facebook but who they are missing if they don’t.
Many great tips for getting the most from Facebook were presented during the webinar. If you did not get the opportunity to see it live, it is now available at www.pdra.org/webinars. Past webinars on the subjects of Pinterest and YouTube are also available at that link. The replay of any of these webinars is free to PDRA members and $50 for non-members. Not a member? Join PDRA and view the webinars of your choice at no charge.