Pinterest? What’s a Pinterest?

Posted by: Kim Groseclose
One of the most interesting and innovative new social media venues to pop up in the last several years is Pinterest. Pinterest is an online bulletin board that on the surface may look like just a bunch of fluff and pretty pictures, but underneath is actually a very powerful marketing tool. If […]Continue reading »

Social Media and Your Business

Posted by: Kim Groseclose
Using social media for your business is no longer an option, it’s something all businesses need to do on an ongoing basis. Social media is now a tool for doing business just like the telephone, email, and newspaper ads.

Identifying your business goals is the first step to using social media effectively. Do you […]Continue reading »

The Wonderful World of Color

As a paint retailer it is vital that you and your employees understand how to help consumers incorporate color into their environment.Continue reading »

2013 PDRA Scholarship Awarded at Las Vegas Show

From left: PDRA President Jeff Baggaley; Bernard Rossi, owner of Rossi Decorating Center Of Little Falls; Ed Several, Senior Vice President of the National Hardware Show®; Richard Russo, National Hardware Show® director; and Juliana Van Der Beek, National Hardware Show® Sales Manager

Posted by: Kim Groseclose
This year’s PDRA Scholarship was awarded to Christina Haberny of Little Falls, New Jersey after being sponsored […]Continue reading »

Excitement Builds as PDRA Paint & Accessories Show Nears

This year’s PDRA sponsored Paint & Accessories Show at the 2013 National Hardware Show® is fast approaching with its return May 7-9 at the Las Vegas Convention Center in Las Vegas, Nevada.
The most comprehensive single-largest buying opportunity in the U.S. for the independent paint dealer makes this a “must attend” event! It is shaping up […]Continue reading »

New PDRA Webinar – Online Contests on Social Media

Posted by Steve Stevens

You’ve heard it all before, just like us. Like us, follow us, pin it to win it, etc.
But whether or not you’re a fan of popular sites such as Facebook, Twitter or Pinterest, they have proven so effective for so many retailers that they are now almost a mandatory part of […]Continue reading »

Independent Retailers End 2012 in Positive Territory

Posted by Diane Capuano
Independent paint and decorating retailers put a bow on 2012 with a positive fourth quarter that gave them an overall sales increase of 4.1 percent when compared to 2011.
The strongest sales came from the window coverings category, which was up 7.7 percent when comparing 2012 to 2011. Paint and sundries performed between […]Continue reading »

Vegas Show Will Have Big Names on Exhibit Floor

Posted by Diane Capuano
There’s no better place in the industry to see big names than the PDRA-sponsored Paint & Accessories Show at the National Hardware Show®, which this year takes place May 7-9 at the Las Vegas Convention Center in Las Vegas, Nev.
Top names from the paint, coatings and paint sundries/tools category […]Continue reading »

New PDRA Webinar To Reveal Free Social Media Tools

Posted by Diane Capuano
Do you ever see posts and images on Facebook and wonder how they did that? In the next PDRA webinar, you’ll learn about some online tools that paint and decorating stores can use to enhance all forms of social media.
Best of all, these tools are free and simple to use. With such […]Continue reading »

Third Quarter Continues Increases for Independent Retailers

Independent paint and decorating stores continue to outpace their sales performance of a year ago, with third-quarter sales rising by 3.7 percent when compared to the same quarter in 2011, according to the latest PDRA Pulse Report.
All regions of the U.S., with the exception of the Northeast, posted increases in the third quarter. However, for […]Continue reading »